Instagram Marketing For Retailers

Welcome to this online Instagram marketing for retailers course which we created on behalf of Local Enterprise Office Clare for retail businesses in County Clare.  It is designed to show you how to use Instagram as a free marketing tool.

The course is split into the following videos which you can watch below.  

Please note you can scroll across the bottom bar of the video pane and select whichever video you wish to view/re-watch.

1. Introduction and what we will cover on the course

2. An overview of the app and how to ensure you setup your profile correctly

• A quick overview of the main navigation
• How to create a second or third account and how to switch between accounts
• How to complete your profile correctly
• How to use the name field to get found in search
• Some key settings you should be aware of
• The difference between personal, business and creator accounts and how to switch

3. How to create Reels

• Why Reels are so important when using Instagram for marketing
• How to create a Reel
• Examples of Reels from Irish businesses
• How to use Templates to create Reels

4. How to get found in search results and how the feed works

• How to get your accounts and content found in search results
• How like, comment, share and save works
• How the algorithm decides what to show in people's feeds
• There is more than one feed - there is also Following and Favourites

5. How to Post

• How to post a single image
• How to post a multiple image carousel and why these are important

6. Instagram Stories

• What are Stories and how do they compare to posts and Reels?
• How to create Stories
• How to share a post and a Reel to your story
• How to create Story highlights on your profile.

7. How to drive traffic to your website

• Why links don't work in captions and comments
• How to use the 5 links on your profile
• How to ad a link to your Story
• How Instagram shopping works and how to get started / apply

 Please note you can scroll across the bottom bar of the video and select whichever video you wish to view/re-watch.